Is TV Home Shopping Still A Player?

thssA succession of new players and formats is bracing to get into the TV home shopping arena as the industry continues its explosive growth.

By the year 2000, electronic shopping is expected to reach $20 billion, according to industry sources. That’s up from revenues of some $3 billion this year.

R.H. Macy, Bonita’s Winery, Spiegel and Nordstrom are among these who have announced plans to launch TV shopping ventures in 1994. Now, The May Department Stores Co. reportedly is eyeing electronic shopping vigorously.

“May Co. has been studying this for a long time and is waiting in the wings,” said Todd Slater, vice president of research of UBS Securities. “They have not announced an initiatives because they’re waiting to …