DixX Shook Off The Detractors And Became A Success

Despite a rocky start and widespread derision on the Internet, backers of Divx are remaining steadfast in their commitment to the digital, pay-per-view DVD system. Divx debuted nationwide in October 1998–two months late because of delays in obtaining a sufficient number of Hollywood films–amidst reports of sluggish sales during summer test-marketing in Richmond and San Francisco.

dsodDigital Video Express, the partnership between Circuit City, Bloxpress and a Los Angeles law firm that’s pitching Divx, denies that the test-marketing was a disappointment. Josh Dare, Digital Video Express director of communications, says sales went as expected under the circumstances. The launch in Circuit City and good guys! stores in the two cities featured fewer than 100 movie titles and one $499 player